Alberta Ferretti, born in 1950 was known as the uncrowned queen of the Italian fashion industry before she became a world famous fashion designer. It all started off when she opened her own boutique, Jolly at a tender age of eighteen in 1968 alongside her competitors who are todays fashion moguls like Gianni Versace and Giorgio Armani. With the art of dressmaking running in her genes, Ferretti soon became a force to be reckoned with. Her exquisite goddess gowns made with delicate chiffon fabrics and intricate designs soon brought her talent into the limelight when her work was spotted by an agent who motivated her to start her own line of outfits. 1974 was Ferrettis time to shine when her first signature line was launched under her own name, Alberta Ferretti which was praised to the skies. Alberta Ferretti soon became a renowned fashion designer and it wasnt long before she became the owner of her own company in 1980 called Aeffe in partnership with her brother Massimo Ferretti. Today Aeffe has made its mark in the industry, producing and distributing designs for famous fashion houses like Moschino, Pollini and Jean Paul Gaultier. Ferrettis sense of choosing feminine, unique and delicate material, skillful draping and use of jewels and embellishments is what makes her truly one of a kind.