is an Italian luxury footwear and fashion designer known for his sculptural, jeweled heels, luxury sneakers, handbags, jewelry, and leather ready-to-wear. By the early nineties, Zanotti created a distinct style of footwear, particularly ornate with oversized crystals and stones usually used in the manufacturing of bijoux jewelry. His goal was to create more than just a luxury shoe manufacturer. He wanted to establish the equivalent of a couture atelier for footwearan operation that could execute his intricate shoe designs with the highest quality craftsmanship. He acquired the Vicini shoe factory located in his hometown of San Mauro Pascoli and set about recasting the small company. He moved his style team there and implemented new departments specialized in producing heels and ornamental jewels. He also brought in skilled embroiderers and other craft artisans. In the spring of 1994, Zanotti traveled to New York City to present his first Giuseppe Zanotti collection to a select group of fashion editors and retailers. Saks Fifth Avenue, Neiman Marcus and Barneys New York were among the first luxury retailers to pick up the collection and remain retailers of the brand today, along with retailers like Bergdorf Goodman, Harrods, Harvey Nichols, among others.