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Checkout LORO PIANA – VENDEMMIA 2018 Watch Video

Associated with Braida wine cellar for Vendemmia 2018

Quality. This is what makes Loro Piana stand out from the crowd of fashion maisons, being an important representative of the made-in-Italy label. Quality of fabrics, wovens and manufacturing skills are the keys to this Italian fashion house success, the strong points around which all its work is developed and focused. Loro Piana comes from a century-old tradition of woolen weaves merchants. The brand was founded in the yearly years of the 19th century, by the Loro Piana family in a Northern region of Italy. Due to their first success, one of the members of the family, Pietro Loro Piana, decided to develop their business and expanded its activity creating a company always up-to-date with fashion trends and client needs. But the Loro Piana fashion house as we know it at present days was launched in the Forties, when Franco Loro Piana took the helm of the company. Through the years, the Loro Piana brand become worldwide renowned for the extremely high quality of his woolen fabric, and began exporting them to every continent. Cashmere was the point of diamond of their production, with the characteristic softness and resistance that makes it one of the most appreciated and luxurious weaves in the world of fashion. Next to cashmere there are many other precious materials, from the rare Peruvian Vicuña to the wool of dark Merino sheeps, called “Black sheep” for its characteristic natural color. The Italian company has gained the privilege to deal in extremely sought and refined Baby cashmere, the wool obtained from the first shearing of baby Hyraces goats. Loro Piana has exploited its ability to find and distribute this manufactured special weaves to gain the leadership on the worldwide fashion panorama.

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