Rome’s Vendemmia 2018;
The Ancient triumph of Bacchus and Ariadne, this year becomes a modern AR game of Arianna’s thread and catch the wine god, “Bacchus” through out the streets and stores in the Baroque center of Rome.
Bacco and Arianna symbolize perfectly this unique event where Luxury Brands match-up with the best wine houses brought together under the gran Cru, and toast to the new harvest and collections.
This unique event where the top brand stores open after hours their maisons to show off the new collections, and toast away with a ristricted amount of people whom have the exclusive invitation to get in to this very exclusive high society event.
This vast event that inglobes the participation of hundreds of stores and activities in a weeks long event, has become so internationally in vogue with the jet set already since last year, and this year will be even important place to be and be seen, in this most exciting and fascinating dolce vita event of the year throughout the luxury center area of Rome.
This event so called “Vendemmia ” (Wine Harvest) is taken from the homonymous celebrations that date back to well over 2000 years ago, the festivities of the bacchanal. Bacchanalia (In Latin) was an ancient Roman festival, it’s name derives from rituals dedicated to Bacchus. The dedication to the cult of Bacchus in Rome took a wide spread around the 2nd century BC. Bacco is the Roman version of Dionysus in Greece, it was in the begaining a secret cult, that is reserved only for initiates (originally only women, the bacchantes) for mystical purposes, later became a wide spead festival for the bleesing for a good harvest.
The Roman edition this year celebrates its second year of from 15 to 20 October 2018 in an exclusive dolce vita event where the top luxury brands invite their best customers to celebrate the harvest cheering and toasting with the best wineries in absolute of the Gran Cru.
Roma Luxury this year too will have its app specially dedicated to this event. Given the great success obtained last year with 1/3 of the participants used the Rome Luxury app to get information and move around among the hundreds of wineries and fashion houses. This year for the second edition, is launching an innovative augumented reality (AR) app dedicate it to Bacchus and Arianna with a thresure hunt game to find and capture, Bacchus the wine god,and through a digital virtual thread of Ariadne created with the innovative method of ar and gamification ( a bit on the style the famous Pokemon Go) that was successful in the United States and China.
Roma Luxury with a twenty-year DNA in the field of technological innovation, creating world-leading applications both for the Chamber of Deputies, Confindustria SI, Jubilee, today launches a new era of interaction between physical places and digital and virtual contextualizations to entertain, inform and to involve, as never before has been possible.
Download the app and discover the modern potential of communication, as with Snapchat take a selfie with ancient Bacchus in the modern Roman Harvest event and share it with your friends on social media, sharing your emotions and giving your vote on the wines and try to win the challenge of competition, who knows more about wine, wineries and these top luxury brands, plus access more detailed information on the wineries and share and store in your favorite the wines that you liked the most, so to buy them later or right away with the “Taste Now, Buy Now” feature so you do not like me, last year that I tasted different wines but then in the end I forgot which they were the ones I liked the best and why, this feature I thought it for those who like me would like to capture the fleeting moment as the song of Lorenzo the Magnificent who in his “Canzona di Bacco” declaims “Carpe Diem”
A bit of history and allegory behind this iconic event for thousands of years and why this year we made the choice of Arianna and Bacchus as the testimonials of our second edition of our smart phone application:
Arianna is for us is the testimonial of excellence both for the game of Arianna’s Thread that will lead you through the libyrinth of hundreds of participating activities. Besides Arianna being a weever of threads and thus cloths of Olimpo fits perfectly the position of iconic representative of the fashion houses of excellence, as Bacchus par excellence linked to the celebration of wine.
In mythology the god of wine, Bacchus meets Arianna, who is in a desperate state, just abandonment of Theseus, whom she loved so much andand decides to give him a helping hand in his goal to enter the labyrinth to kill the Minotaur and way to go through the libyrinth and get out, and back to her. The Minotaur is the mythological being with a man’s body and bull’s head, that her father imprisoned in labyrinth and put her as it’s guardian, but she falls in love with Theseus, and betrays her father to help him get out of this complex maze from which was known as impossible, because he declares that he loves her and when he gets back wants to merry her. So Adriana comes up with this effective strategemma, to give him a ball of thread so he could follow his way back out from where he entered, so he would come back to her and marry her as he promised her.
Theseus thanks to Arianna’s idea comes out victorious, but instead of keeping his promise to marry her, he waited for her to fall asleep to go away on his own and abandon her. When Arianna awakened, she realized what had happened, and with a broken heart and hopes, she burst into a desperate whimper, Bacchus nearby heard this weeping and went to see who was crying and when he saw her, he was struck by her beauty and virtues, and fell madly in love with her. She, seeing the intense love he had for her,she seizes the passion too and lets herself go without hesitation to this new love; “Carpe Diem”
Bacchus and Arianna are often rapresented together in a love daze, in various archaeological findings from the fifth century BC. A romantic and significant life story that wants to evidence the every moment is an opportunity for a new beginning, and should be grasped without hesitation. The myth of Bacco and Arianna returned as very popular in the Renaissance, when there was a great desire to leave the bad memories of the dark years in the past and live a new life with new hopes and enjoy all the beautiful things that life can offer, the Triumph of the love between Bacchus and Arianna became the theme of many paintings and frescoes, as well as representations and poems, such as that of Lorenzo the Magnificent in his “Canzona di Bacco” claims the importance of “Carpe Diem”
How beautiful is youth,
that flees however!
Who wants to be happy,
of tomorrow there is no certainty.
This is Bacchus and Ariadne,
beautiful, and each other passionate:
because ‘time flees and tricks you,
always together will be happiness.
The meaning of the myth of Bacco and Adrianna:
One of the most compelling love stories of ancient mythology: love, abandonment, pain and return to life and happiness. These are the main ingredients of the myth of Bacchus and Ariadne that affect the imagery and hope in all of us, precisely for the joy of living that is narrated. Representative and incisive is the moment when Arianna, although in the grip of pain, decides not to close her life, but rather, opens and gives herself to Bacchus, grasping that exact moment that is able to change the entire course of life. A hymn to life that has always been accompanied by a subtle melancholy and the awareness that joy and pleasure are fleeting moments and labilis and should be grasped and enjoyed now or never. Hence the hymn from the “Seize the moment”, to let yourself go to the thrills of life! “Carpe Diem !”.
The Grape Harvest event, well away from the ancient Roman bacchanal festivals, is characterized by absolute elegance, luxury and refinement, an invitation to relax and enjoy this exceptional social event of the Roman Dolce Vita, where several women (and men) will inevitably be tempted, among the wonderful masterpieces shown of the new collections 2018/2019 for autum and winter, by these great designers and artists of these maisons of international excellences, which abound in these beutiful Baroque streets of Via Condotti and Piazza di Spagna, Via Borgognona, Largo Goldoni and Piazza San Lorenzo in Lucina, and will hear many laughing between a toast and another,where invariably lots will fall in love with the incredibile masterpieces that will adorn all the boutiques and flagship stores in Rome.
Download now also your special Roma Luxury for the Rome 2018 Vendemmia and challenge your knowledge about wine and fashion, interact, share and involve the world of your experience and opinion of all that you think is the best in this mythical night of Bacchus and Arianna.
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