Rome & Bulgari: the indissoluble bond is renewed once again with the magic of Christmas.
Rome. Illuminations lighting marks and characterizes the importance of Christmas and the time of year that precedes it. The streets become more hospitable, livable and is palpable among walkers, the emotion of living together in the city, the Christmas season. I think we all saw the amazed and smiling expression when children admire and seek on the streets a Christmas illumination.
There is enthusiasm and happiness, desire for celebration and for family harmony. There is a need to share these emotions with others. It is lights, small lights, that warm the heart and that generate joy.
And Rome shines more than ever. The Eternal City is dressed for the festive season with class and style, in the sign of real and sophisticated luxury. Via dei Condotti and the Spanish Steps sparkle like a star thanks to the fashion house Bulgari with light installations that recall the entrance of the historic store and with a precious Christmas tree.
The most elegant and sophisticated shopping street in the world is colored by thirteen gold three-dimensional portals. In the center of each arch stands a bright lantern that originates from the eight-pointed star, symbol of cosmic order and balance. The same symbol is in the entrance’s floor of Via dei Condotti’s store and in other Bulgari’s boutique in the world. The lights were made entirely by hand and consist of 40,000 micro low-power LED lamps, with energy savings of about 90% compared with normal lighting.
The bright portals lead up to the large and wonderful Christmas tree on the Spanish Steps. It’s beautiful!!! Are you ready to dream?
The stars of the Roman sky become a constellation of precious gems, the creation of Italian craftsmanship and made even more splendid by a touch of sparkling brilliance.
Bulgari invites us to express a wish by looking at a star (#wishuponastar): for its part, the Roman Maison is committed to turning it into reality with a touch of magic. And it’s all about a luxury dream comes true!
To light the 2017 Roman’s Christmas and cut the ribbon were Lelio Gavazza, executive vice president of Bulgari, President of the Association of the Via dei Condotti Roberto D’Amato and actors Elisabetta Pellini e Alan Cappelli Goetz.
Bulgari enlightened for the fourth consecutive year, the Christmas of Via dei Condotti in Rome. This initiative enables the fashion house once again to pay tribute to the Eternal City, an exceptional stage and an inexhaustible source of inspiration in a constant creative dialogue.
After the lighting ceremony, accompanied by evocative music of “la Banda dei Carabinieri”, it was held an exclusive VIP cocktail party inside the Domus Bulgari , a small museum housing some of its jewels belonged to the star and unique pieces that tell the story of the famous fashion house. A veritable treasure box of fine jewelry.
The guests invited at the confidential Christmas party were able to admire the Heritage Collection of fine jewelry that tell the history and the stylistic evolution of Bulgari. In particolar, our eyes are focused on the Roman Heritage, a collection of jewelry that is a tribute to the strong bond of the brand with the Eternal City, the prestigious scenery of its statement at world level and inexhaustible source of inspiration. Among the beautiful jewelry exposed there is a sautoir 70s with three Roman coins (54-68 DC) in silver, gold and bronze depicting the effigy of Emperor Nerone, or a diamond necklace that ideally recalls the Pantheon’s vault. Each display case is a treasure with jewels by large carat, very colorful stones that express the Bulgari style and geometric designs.
Bulgari wishes a magical Christmas full of luxury, elegance and timeless sophistication., and what can make it special can only be a jewel, a watch, an accessory signed Bulgari. Unique pieces, each of which is expression of Italian craftsmanship and of the strong heritage that has lasted for 130 years.
Bulgari dresses its shopping windows with Christmas atmosphere. It express well-wishers and authentic values and content that representing the DNA of the fashion house and its special way of being and thinking about the existence with a single purpose: keep its indelible art over centuries.
Come to Rome and breathe this magical and luxury atmosphere. Roma Luxury will organize for you your special and unfogettable stay here in Rome!!!
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