Vietri sul Mare is the Amalfi Coast's hidden artistic soul — a picturesque town where every surface is covered in hand-painted ceramics. As the world capital of artisanal ceramics, Vietri offers a more authentic, intimate luxury experience than its famous neighbors.
What to See: The Ceramic Museum (in a 17th-century tower), the Church of San Giovanni Battista (with its majolica-tiled dome), and the workshops of master ceramicists who have been painting tiles for generations. What to Buy: Hand-painted ceramics — plates, vases, tiles, and decorative objects. Each piece is unique, made by hand using techniques that date back centuries. Where to Stay: Boutique hotels with ceramic-decorated interiors and views over the sea. Insider Tip: Visit the workshops in the morning when the artists are working. Many will paint a custom piece for you while you wait.
